Communication Major and Graphic Design MinorAccount Coordinator, GRM Marketing
Jack Widener ’21, a Communication (Public Relations) Major with a Graphic Design Minor, is now an Account Coordinator at GRM Marketing on the Proctor & Gamble account.
Starting his Asbury journey with an undeclared major, Widener utilized the wide array of opportunities to find what he enjoyed doing. Through his involvement with the Asbury Admission Office, Intercultural Affairs Life, Student Government and the SEARCH Symposium, Widener was able to craft a skillset that he could utilize for his future career.
After graduation, he aligned his cultivated skillset to his calling in GRM’s Account Coordinator position.
“Our team provides strategic counsel and insight pertaining to their Worldwide Partnership (TOP) with the Olympics and Paralympics movement,” said Widener. “A few things I do to support my team are providing overall counsel to P&G in commercial rights activation of Olympic partnership and athlete management. I also monitor and summarize relevant OLYPARA trends and athlete news that helps inform clients regarding their approach to their respective programs.”
He went on to say that his involvement through Asbury’s internship at the Tokyo 2020 Olympics helped him envision what the work environment would look like in the Olympic and Paralympic movement.
“Working alongside people from 24 different countries in my department, I knew I wanted to stay in this environment,” said Widener. “This job allows me to work with teams from all over the world and be exposed to the agency world.”
Widener also expressed that one of the refreshing aspects of his position is that he is able to use both English and Mandarin in his work providing Olympic rights activation support for P&G China brands, complimenting his childhood experience in Taiwan.
One of greatest memories at Asbury was forming a deep mentor connection with one of his professors.
“I was lucky enough to approach Dr. Jim Shores my freshmen year to get coffee, which turned into a mentor relationship during my whole time at Asbury. I appreciated how Dr. Shores challenged the way I think and the way I connect with people around me. And, of course, I appreciated his reciting of the differences between epistemology, ontology, and axiology.”