Developing the Next Generation of Sales Professionals
Asbury University’s Center for Professional Selling is dedicated to the development of selling skills for students pursuing a career in professional selling as well as those preparing for careers in business and other professions. Believing that sales is a basic enabling skill that can increase the effectiveness of future professionals in any type of career, we seek to develop professional who are solutions-oriented, empathetic listeners, and clear and persuasive communicators.
The Center is housed in the Walt & Rowena Shaw Collaborative Learning Center. Opened in 2022, this state of the art facility features six Sales Role Play rooms, each equipped with two high definition cameras for recording, playback and livestream of role play practices and competitions. Each room is decorated like a different kind of office in which future sales professionals may find themselves selling: an executive office, a modern middle manager’s office, an office cubicle, a conference room, a living room, and a manufacturing office that includes a window overlooking the assembly line. Sales students control the recording of their role plays through a unique QR code assigned to them and roleplays are archived for future review by professors or competition judges.
George Allen, D.B.A.
Associate Professor of Marketing
Asbury University Center for Professional Selling Director
(859) 858-3511, x2190
Robin Lim, M.Div.
Assistant Professor of Business
Strategic Initiatives and Partnerships Director