Michael D. Ross, D.B.A.
Associate Professor of Marketing
Mentor Program Director
Department: Management & Marketing
Office: Shaw Collaborative Learning Center 141
Contact Michael D. RossBiographical Information
Professor of marketing courses for 20 years in a number of colleges and business schools.
20 years in Fortune 500 thought-leadership positions, aligning business objectives with marketing analytics, strategy and technology to facilitate critical thinking and leadership decision-making.
Expertly lead new product development, marketing, brand positioning, analytics, program research, and loyalty measurement.
Education
Doctor of Business Administration, Anderson University (Indiana), October 2023
Area of concentration: Marketing
Dissertation: An Empirical Study of the Relationship between Disruptive Information Technology, Personality Traits and IT Manager Adoption Intentions in Mid-sized US Manufacturing Firms: Implications for Marketing Strategy.
Courses offered*:
- Marketing
- Marketing Research
- Data Analytics
- Entrepreneurship
- Business Innovation
*offered at undergraduate and graduate levels