Visual Identity

More than just a logo or set of colors, Asbury University’s visual identity represents and reflects our unique mission and story through content, images, text, color, formats and other design elements. In short, it is the sum of all the visual elements used to distinguish Asbury University from every other university.

Logos

Asbury University Logo Config 1

Logo #1 with Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 1

Logo #1 without Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 2

Logo #2 with Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 2

Logo #2 without Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 3

Logo #3 with Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 3

Logo #3 without Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 4

Logo #4 with Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Config 4

Logo #4 without Tagline

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Wordmark 1

Wordmark #1

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Logo Wordmark 2

Wordmark #2

For Digital Use (RGB)

For Print Use (CMYK)

The university seal may only be used with special permission. Please contact Strategic Communications if you need to use the seal.

The university mark may be used for either general University or Athletics purposes. It may only be used where the context clearly indicates that the “AU” refers to Asbury University. When using the “AU” university mark by itself, you must get prior approval from Strategic Communications.

Asbury University Mark 1

University Mark #1

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Mark 2

University Mark #2

For Digital Use (RGB)

For Print Use (CMYK)

Asbury University Mark 3

University Mark #3

For Digital Use (RGB)

For Print Use (CMYK)

Asbury Eagles Logo 1

Asbury Eagles Logo #1

For Digital Use (RGB)

  • Standard: PNG

For Print Use (CMYK)

  • Standard: PNG

EPS Files

Asbury Eagles Logo 2

Asbury Eagles Logo #2

For Digital Use (RGB)

  • Standard: PNG

For Print Use (CMYK)

  • Standard: PNG

EPS Files

Asbury Eagles Wordmark 1

Asbury Eagles Wordmark #1

For Digital Use (RGB)

  • Standard: PNG

For Print Use (CMYK)

  • Standard: PNG

EPS Files

Asbury Eagles Wordmark 2

Asbury Eagles Wordmark #2

For Digital Use (RGB)

  • Standard: PNG

For Print Use (CMYK)

  • Standard: PNG

EPS Files

Asbury Eagle Mark

Asbury Eagle Mark

For Digital Use (RGB)

  • Standard: PNG

For Print Use (CMYK)

  • Standard: PNG

EPS Files

#TeamAU Logo

#TeamAU Logo

For Digital Use (RGB)

  • Standard: PNG

For Print Use (CMYK)

  • Standard: PNG

EPS Files

Journey Logo - Standard

“For the Journey” — Standard

Journey Logo - Alternate

“For the Journey” — Alternate

Journey Logo - Reversed

“For the Journey” — Reversed

Journey Squiggle 1

“For the Journey” — Squiggle #1

Journey Squiggle 2

“For the Journey” — Squiggle #2

Journey Squiggle 3

“For the Journey” — Squiggle #3

Journey Squiggle 4

“For the Journey” — Squiggle #4

Templates can now be found in the Brand Resources section.

Asbury Academy Wordmark 1 Standard

Asbury Academy Wordmark 1

For Digital Use (RGB)

For Print Use (CMYK)

Contact Us

Office of Strategic Communications

Abby Laub
Director of Strategic Communications
press@asbury.edu

Mark Whitworth
Vice President for Intercollegiate Athletics
mark.whitworth@asbury.edu
(859) 858-3511, x2470

Colors

 
Asbury Purple
PMS 2627 C
CMYK 83, 100, 32, 35
CMYK (Warner’s) 85, 100, 6, 38
RGB 62, 25, 82
Hex 3e1952
Lab 17, 26, -27
 
White
PMS
CMYK 0, 0, 0, 0
RGB 255, 255, 255
Hex ffffff
 
Asbury Gold (Accent)
PMS 110 C
CMYK 11, 25, 74, 0
RGB 227, 191, 66
Hex e3bf42

 
Light Gray
PMS Cool Gray 2
CMYK 0, 0, 0, 10
RGB 230, 231, 232
Hex e6e7e8
Lab 92, 0, -1
 
Medium Gray
PMS Cool Gray 6
CMYK 0, 0, 0, 32
RGB 184, 186, 188
Hex b8babc
Lab 75, 0, -1
 
Dark Gray
PMS Cool Gray 11
CMYK 0, 0, 0, 68
RGB 113, 115, 117
Hex 717375
Lab 48, 0, -2
 
Black
PMS
CMYK 60, 40, 40, 100
RGB 0, 0, 0
Hex 000000

Fonts

The following fonts are approved for official Asbury University use.

Standard Fonts

Goudy Old Style

Myriad Pro

Decorative Fonts

Jeeves

Bebas Neue

Zooja

Brand Resources

Please familiarize yourself with the usage standards in the Brand Standards Guide before using the Asbury University brand resources. Maintaining these standards promotes a strong, consistent image for Asbury University.

Brand Guidelines

Imagery

“For the Journey” Videos

You can view and download these videos at the links below.

Presentation Templates

  • General Asbury University Template (PowerPoint)
  • Asbury University “Journey” Template (PowerPoint)
  • Asbury University “AU” Template (PowerPoint)

Print Templates

Information for...
More About Asbury