Combining hands-on training and expert-led courses, Asbury University’s Center for Professional Selling equips students with essential sales skills that will help them thrive in the modern marketplace. Located in the Walt & Rowena Shaw Collaborative Learning Center, the center features state-of-the-art facilities, including six Sales Role Play rooms where students practice and refine their techniques. The Sales Team competes nationally, offering real-world experience and the chance to apply their learning in high-stakes environments.
Dr. George Allen
(859) 858-3511 x2190
george.allen@asbury.edu
Everyone sells—whether it’s a product, a service, an idea, or themselves. This course is designed to equip you with the fundamental principles and concepts of personal selling. Selling has evolved through the years and we will examine the unique challenges and opportunities today’s salespeople face. In addition to discussing the key concepts and techniques of selling, we will spend significant time practicing these techniques through role plays. Interaction with professionals in the field will enhance our study.
All students taking MKT343 participate in the Eagle Sales Championship, Asbury’s internal competition with corporate sponsors and other business people serving as customers and judges.
Focused on large account business-to-business (B2B) sales, this course builds upon skills learned in Fundamentals of Professional Selling (MKT343) and introduces higher level techniques used in more complex sales situations. Topics include selling at the C-level, negotiations, large account management, and team selling. Role plays with both classmates and guest “customers” will reinforce learning, as will interaction with professionals in the field engaged in large account sales.
This course focuses on the development and management of sales force strategy, both at the field management and executive levels. Topics include sales force design, optimal use of sales force technology, recruiting, training, compensation, evaluation and sales force motivation. Learning is reinforced through in-class activities and interaction with professionals in the field.
Today’s sales professionals can enhance their productivity through technologies focused on finding prospects, communicating with them in a systematic manner and tracking interactions with prospects and clients. In this class, students will learn about the key categories of a typical “sales stack” of software tools and will learn how to use several popular tools that they might use in a future B2B sales position.
Meet the Faculty of the Dayton School of Business Center for Professional Selling, a team of accomplished professionals with extensive experience in marketing, sales, and business leadership. They bring real-world expertise into the classroom, enriching the learning experience for students.
"The Sales Role Play rooms allow students to develop their sales skills in offices that look like the kinds of offices in which they’ll be selling in their careers someday.”
Asbury’s Sales Certificate Program for Traditional Undergraduate students provides specialized training in areas like relationship-building, negotiation, and persuasive communication, enhancing career prospects in various fields. The program emphasizes ethical selling, rooted in Christian principles, preparing graduates to be effective and compassionate professionals. Students gain a competitive edge through practical experience and a focus on integrity in sales.
The Certificate in Professional Sales is available to Asbury University Traditional Undergraduate students of all majors and is awarded only in conjunction with and upon completion of an Asbury bachelor’s degree. The Certificate will be managed and awarded by the Dayton School of Business and upon completion of both the requirements for the Certificate and the student’s bachelor’s degree, will be notated on the student’s transcript.
The Certificate can be earned through the completion of the required courses for the Certificate, either with or without the Sales Minor. Marketing, Sport Management, and Business Administration majors can count required courses for both the Certificate and their major. Students who complete the Sales Minor will also earn the Certificate.
The application which will be reviewed by the Director of the Asbury University Center for Professional Selling. Feedback on approval/non-approval will be provided to the applicant, the Registrar and to the Asbury Financial Aid office.
Some students will be chosen for the Asbury Sales Team, a team that competes in national invitational competitions. Sponsored by major corporations who partner with Asbury, these events give students the opportunity to hone their sales skills, competing against teams across the U.S. Career fairs provide the opportunity to network with representatives of sponsoring companies and to interview for internships and post-graduation sales positions.
Each year, the Asbury Sales Team participates in national competitions along with sales teams from universities across the U.S.:
Make a gift to the Dayton School of Business’ Center for Professional Selling.
admissions@asbury.edu
(859) 858-5000