Program Overview
Asbury University’s Bachelor of Arts (B.A.) in Communication degree program equips students with the lifelong skills that employers are looking for, from leadership and collaboration to the ability to respond and connect with any audience or clientele..
Whether you like to write, speak, work with people, or all three, majoring in communication at Asbury nourishes your talents in preparation for your future vocation and further education in areas such as government, education, public relations, advertising, journalism and more.
With a comprehensive communications curriculum that strengthens critical thinking skills and community partnerships that broaden your network, Asbury University’s communications degree program gives students what they need to find success and spiritual fulfillment in communications career paths.
Requirements for the B.A. in Communication include a well-rounded liberal arts curriculum and required major courses. By choosing one of four career-focused concentrations, you’ll learn broad communication concepts with the flexibility to specialize your study in a particular career-focused area.
Degree requirements to graduate with a bachelor’s in communication include:
The bachelor’s in communication program can typically be completed in four years—including internships and career exploration seminars.
Every job you’ll have in your career will depend on your communication skills. At Asbury, you’ll get those, plus a growing network and contact list that facilitate experience-building internships and post-graduation employment.
Within the bachelor’s degree requirements and your chosen concentration area, Asbury’s holistic approach to education incorporates professional and industry knowledge to help you land your first job and progress throughout your career.
As a communications major, you’ll be trained to put into practice strategies that tell stories, manage a brand’s reputation and convey information effectively. You’ll also boost your soft skills in research, quantitative analysis, presentations and public speaking, written communication and collaboration.
Communication majors can earn academic credit while learning on the job in an agency, firm, government office or private business. Gaining experience under the supervision of industry professionals, students in the B.A. in Communication program have benefitted from our university’s worldwide contacts to intern in settings such as:
Whether it’s launching a campaign for a product or writing and designing PR and marketing materials for a political candidate, completing an internship can further tailor your undergraduate experience to align with your interests.
On-campus events and unparalleled local and regional mission opportunities help you foster a pathway of using communications to serve the Lord and make the world a better place.
Build a strong portfolio of PR campaigns for a local business with in-class projects. Or, you could attend meetings for Asbury’s chapter of the Public Relations Society of America and participate in our student-run PR agency, creating a lifelong network while performing pro bono work for start-ups and charities.
Whether you’re interested in entertainment marketing, PR, journalism or another career path, Asbury helps you find and apply for international internships as well as offers both domestic and global opportunities to study communications.
Through travel courses and study abroad semesters, Asbury communications majors have created brand campaigns for international charitable organizations, traveled to Silicon Valley to collaborate with tech experts and entrepreneurs at Meta, Google, Patreon and Twitter and prepared for a range of extraordinary careers in far-flung settings.
Communication majors concentrating in public relations, or PR, learn the essential theories and practices of public relations, such as press release creation, PR firm operations and crisis planning. Then, students apply their skills in communication, design, marketing and media in an agency setting through a practicum experience.
If you’re interested in progressing to management positions or pursuing advanced executive roles aided by further education and future experience, concentrate your communications major in leadership. You’ll master the tools and applications you need to create and implement management strategies and communicate with all individuals and stakeholders effectively as a leader.
In this concentration, learn how to identify, research, understand and apply knowledge of fundamental topics, theories and concepts of intercultural communication and international issues. Specializing in international communication positions students for careers and further education in education, business and government.
Students who select the social media communication concentration take courses and work internships to learn disciplines such as writing, video and photojournalism, graphic design and emerging technologies, strengthening their ability to use the medium of social media to communicate effectively to any audience.
Are you interested in a career in the exciting world of sports? Customize your Sport Communication journey in fan engagements, sport public relations, endorsements for teams, and production and media! By getting a Sport Communication concentration at Asbury, you could get hands-on experience in the field, interning and working at places like NASCAR, the PGA Tour, the Cincinnati Reds, NFL Films, Cincinnati Bengals, and Tennessee Titans and more.
The communication major has a student-run public relations agency, and almost every student in the major is required to put in hours there. And internship is required for all communication majors. Students have done communication/leadership internships for:
There is no better place to imagine, create and collaborate. Our 52,000 square foot Miller Communication Arts Center immerses students in an atmosphere of creativity.
Industry-leading faculty in the Media Communication program are committed to instructing students in the latest practices using the equipment they’ll really use. Their skills and experience range from decades in radio and sports broadcasting to Grammy-nominated recording and writing and producing for top TV networks
With a bachelor’s in communication, students will be equipped with the credentials needed to pursue roles in a range of fields, from marketing and advertising to journalism and media. Employers in every sector, from government offices to non-profit organizations, need individuals who can uplift their mission through the thoughtful and intentional use of communication channels and tools.
The B.A. in Communication imparts the experience and skills necessary for graduates to add value to businesses and organizations in roles such as:
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